KIRK was entering a new market in Asia and needed a new approach to target their prospects’ core pains. There was no lead generation strategy in place, and we also had to uncover the best angle to appeal to the target market’s needs.
I created the lead acquisition strategy that resulted in client meetings with a potential for multi-million dollar education building projects → KIRK is in the negotiation phase with 3 of the 5 institutions we met with.
I constructed a new email strategy with optimized messaging based on our targets’ main pain points. Setting this up was from scratch, so I chose a new CMS (Convertkit) to set up our automations that would connect to other apps via Zapier.
I automated the email and LinkedIn profile scraping to targeted leads with various software services, such as RocketReach and ZoomInfo.
Working with stakeholders, I lead the background research that would help qualify our leads - the decision makers within the institutions we were targeting.
I also produced extensive documentation for the steps in the lead acquisition funnel for future consultants to use as a reference and SOP.
